When the great team at Freya first approached me to do their lifestyle product photography, the focus was on their social media photography needs. Most of the content I created was then successfully re-purposed for their website, except for the main banner.
Banner photography comes with a set of its unique challenges. Most modern web templates ask for a very long and narrow aspect ratio for desktop and a very different layout for the mobile. In some cases, its worth creating two separate images for optimal results. Here you will see that we shot the same scene and same props in two different formats (portrait and landscape) to make sure the scene looks its best no matter what device the website is open with.
Added challenge with the banners is the overlay text. When I compose a scene, I need to make sure that it doesn’t interfere with any important elements of the composition, product being the key element. For this brand, we ended up blurring the reflection in the mirror for the mobile version to bring focus to the brand’s message.
Toronto product photography - website banner, mobile
Torotno brand photography - feminine products
Toronto commercial photography - female products
Below are some other examples from the social media photography package that I shot for this brand. For more samples of lifestyle product photography for this brand, see my product photography page.
Brand photography services - feminine pad
Social media photography - tampons & pads
Website product photography - tampons
Toronto product photography - tampons
Lifestyle product photography - tampon in pocket
Brand photography - lifestyle product shot
Professional photos for social media
Brand photography services - feminine pad
Brand photography - tampon in hand
Lifestyle photography - colorful fun shot
Social media photography - pad
Lifestyle product photography Toronto
Lifestyle product photography - tampon
Product photography lifestyle
Product and lifestyle photography - sustainable products
Brand photography - natural products
Part of my creative process is preparing a mood board for the client to ensure that we share the same creative vision and that the product photography I create for them is in line with their brand. Below is the mood board I created for this brand. You can see that the lifestyle product photography I created afterwards is very much in line with the original vision that the client had approved.
