Brand photography comes in all shapes and forms. One of my favorite is when brands ask me to create visual content for their websites. Each brand has its unique story and my job, as a commercial photographer, is to understand their story and to portray it through the photos. As a Toronto product photographer, I have had a pleasure to tell numerous brands' stories, this one stands out as it was created from clean slate for a very promising brand of oatmeal that was launched in Canada in 2020. Natural ingredients, attractive packaging, hip target market - all of these came together in creation of website product photography that features clean, soft, modern aesthetic and product lifestyle shots that inspire to explore the brand further.