Packaging photography is one of subsets of product photography that I enjoy producing. Its very collaborative in nature as you work closely with packaging designers and marketing team to produce the ultimate effect. With so much competition among consumer packaged goods, your brand really needs to stand out on the shelves. When I grocery shop I can't help analyzing packaging I see out there and I'm shocked by how much of product packaging photography is significantly below current industry standards. As a product photographer, I guarantee that packaging photography I produce hits all the important marks such as resolution, focus, lighting and color.